The new CM for Apamanshop, which started airing on July 21st, stars HKT48’s Sashihara Rino and the 15 senbatsu members from AKB48.
In the CM, Oshima Yuko and the others hold a housewarming party for Sashihara who just moved out of her old apartment. The storyline draws a close parallel to real life considering Sashihara’s sudden transfer from AKB48 to HKT48.
All 15 senbatsu members from the recently concluded 4th AKB General Election gather at Sashihara’s new apartment to play cards, eat candy, and just have fun. The girls pop party poppers as they cheer Sashihara on and root for her new start. The song used for this CM is AKB48’s upcoming single “Gingham Check”.
Filming took place on a set resembling a small apartment room. The 16 girls seem to enjoy themselves as they seem to be in high spirits as they completed an energetic performance. The great chemistry among the ladies was apparent during filming for their comments.
This latest CM is the third part of the “Apaman48 Campaign” series.
Check out the CM and making-of below!