September 8, 2012

AKB48’s Itano Tomomi, Kashiwagi Yuki, & Watanabe Mayu film CM ad-lib for Nissin cup noodles

Itano Tomomi, Kashiwagi Yuki and Watanabe Mayu from popular idol group AKB48 will be starring in the“Robot Timer Trio Campaign” CM series for Nissin cup noodles. The director of the CM told them, “The CM contents aren’t fixed so please do it in a way that makes the audience want to own a robot timer.” Without further instructions, the three ladies filmed the CM ad-lib, with no prior scripting.
The new CM introduces the Robot Timer Trio, which is a group of three robot timers designed in the shape of a Nissin noodle cup and created to commemorate the September 18th birthday of the Nissin cup noodle product. Besides keeping time as your noodles cook, the robots have multiple functions and can play rock-paper-scissors or go through a series of exercises with you. The CM series also include a version which shows the first time Itano, Kashiwagi, Watanabe came into contact with the robot timers. Audiences can enjoy the natural reactions from the ladies in the CM.
Looking back on the CM filming, the three ladies remarked that they weren’t sure if they did it properly. Despite this, they conveyed each robot’s unique functions and seemed as if they had prepared for the CM’s contents.
The new CM will be shown in four versions starting September 8th. There will be a “Senden Shirei (=Publicity Orders)” version, a “Kashiwagi Yuki’s Senden” version, a “Watanabe Mayu’s Senden” version and a “Itano Tomomi’s Senden” version.
Check out a preview of the CM and pictures below!
Source + Image: Oricon

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